AI is reshaping how travelers plan and book. Nearly a billion people now use tools like ChatGPT, and many are already collapsing the entire journey from inspiration to booking into a single conversation.

“AI assistants are already collapsing the inspiration-to-booking journey and changing how travelers discover options, compare, and convert," says Scott van Hartesvelt, Founder of GCommerce Solutions.

Here is what you will learn:

• ✨ Why traveler behavior feels so unpredictable
• 🤖 How AI assistants are influencing bookings behind the scenes
• 🔍 The rise of zero click search and what it means for your visibility
• 💡 How to prepare your property for Answer Engine Optimization

If you want to stay ahead of this change, this session is a must watch.