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At GCommerce, storytelling is at the heart of everything we do. For over 23 years, we’ve crafted marketing strategies as unique as the hotels we represent, transforming rich histories and distinctive charms into compelling narratives that captivate luxury travelers. Our partnership with Historic Hotels of America is a natural extension of this passion—built on shared values, aligned expectations, and an unwavering dedication to excellence.
For more than eight years, we’ve had the privilege of telling the stories of extraordinary hotels creating campaigns that resonate with discerning travelers. We look forward to continuing this legacy, bringing your property’s story to life, and turning inspiration into lasting guest connections.
Discover what our clients are saying
Our valued partners showcase their feedback on our collaboration.

Eau Palm Beach
First class marketing agency
“GCommerce was the perfect fit for The Eau Palm beach with their vast experience working with many Forbes 5-Star rated hotels and other luxury brands. Their deep understanding of the luxury travel market along with their strategic approach to our partnership, made my decision quite easy."
- Michael Oaks, Director of Sales and Marketing, Eau Palm Beach

Rancho Valencia
Customized digital marketing
“Rancho Valencia is a special place that our guests and our staff revere. We needed to engage an agency that would not use a one-size-fits-all approach. Instead, we wanted a unique digital strategy designed exclusively for us. After an extensive search of hospitality marketing firms, we found that GCommerce presented a great vision for our future.”
-Coni Thornburg, Former General Manager, Rancho Valencia. Now Managing Director of Ojai Valley Inn

Lorenzo Hotel
Website design & development
“Our website has never performed better! Thank you, GCommerce Solutions, for the constant monitoring, responsiveness, and navigation of our site. We are also very pleased with how the team handles our display advertising and Google Analytics. They always ensure we are implementing best practices for digital marketing that align with our brand’s vision.”
- April Melendez, Marketing Coordinator, Lorenzo Hotel

XV Beacon
Website design & development
“We are absolutely thrilled with the time, and attention GCommerce Solutions has given our property. Since our partnership with them, we have seen great results in our metasearch, display, and direct-booking campaigns. We also love the proactive approach the whole team makes and their creative approach to any obstacles we may encounter. A great thank you to the entire GCommerce team.“
- Amy Finsilver, General Manager, XV Beacon Hotel
Historic Hotels members enjoy a complimentary online assessment. Contact us today to get your assessment started.
Check out our hospitality digital marketing insights from our team of experts:
How to respond to Google reviews
Responding to Google reviews is a critical part of any effective strategy for Local Search Engine Optimization (Local SEO). The way you respond to reviews can impact your hotel’s visibility, affect your credibility among potential guests, and even influence bookings.
Here are a few tips for responding to Google reviews to ensure that your Local SEO is as effective as possible.
Leverage first, second & third party data for your property's success
Data is a pivotal point in digital marketing. It's the driving force behind tailoring campaigns, honing targeting precision, and ultimately achieving results. For a digital marketing agency like ours specializing in luxury hotels and resorts, data holds the key to success.
Among the various data types, three stand out: first, second, and third-party data. In this blog post, we'll explore these data categories and their significance in your property's marketing strategy.
Google hotel ads’ sunsets commission-based bidding, now what?
On February 20th, Google officially sunset its commission-based bidding strategy for Google Hotel Ads, leaving properties across the globe faced with the difficult decision of whether or not to fund their own Google Hotel Ads program or go dark and let the OTAs gobble up revenue share. What if there were a better option?
Our team dives into what hoteliers can do now that this bidding model is no longer available. Learn what this means for your property below.
See our strategies in action
Explore some of our most popular case studies and work examples.





Why work with Us?
See why Historic Hotels & Resorts + GCommerce works.