Plan smarter. Budget sharper. Drive more direct bookings. This practical playbook shows hospitality marketers how to align 2026 trends: AI, channel mix, and shifting guest behavior, with the budget decisions that matter.

• How to prioritize spend across metasearch, paid search, social, and content
• Practical budget models for single properties and multi-property portfolios
• Benchmarks, KPIs, and a simple framework for channel ROI
• Where AI helps in 2026, and where human strategy still wins